These guys (to me), are definitely a staple in the Sacramento Hip Hop community and the Sacramento community in general. Droppin’ so much knowledge over dope beats and keeping the music classic. “Follow My Lead” was long overdue and is on regular rotation in my collection. If you get a chance to see them live you won’t be disappointed. If you’re interested in booking them, please refer to the email below the press release. I was asked to come through to the video shoot so you might see me in the background somewhere 😉


For Immediate Release
True School Trio Releases Debut LP’s Follow-up Single

Northern Californian hiphop mainstays TRIBE OF LEVI have released “Take it Easy,” the second video from their critically acclaimed debut LP Follow My Lead. Filmed and edited by up-and-coming director J-Mar in the group’s hometown of Sacramento, the video tackles the current obsession with ‘haters’ over a smoothed-out instrumental produced by renowned producer LEE BANNON (“Fantastic Plastic”).

After making their national debut on BLU’s Open LP (Nature Sounds, 2011), in 2012 TRIBE OF LEVI released their long-awaited full-length album Follow My Lead. Featuring production by LEE BANNON, TWIZ THE BEAT PRO, and AKILI BEATS, the album has been described as a “launchpad to the national and international hip-hop scenes” and “a rhyme fest that runs a 360-degree gamut from socially aware to poetically pornographic.” (Sacramento News & Review, 7-15-2012) Now, the Tribe is looking to expand upon the success of their lead single, “Things To Do,” also produced by Lee Bannon, which recently won the 2012 Sacramento Area Music Award (SAMMIE) for “best music video.”

To learn more about TRIBE OF LEVI, please visit:

FOLLOW MY LEAD is avalable NOW on iTunes, Amazon and Spotify.

Sacramento emcees NowOrNever, MICjordan, and Poor are TRIBE OF LEVI, purists who embody the core values of its golden era: originality and substance. Their style contrasts a laid-back, melodic, California vibe with hard-driving, East Coast-style lyricism, featuring futuristic sounds or soulful melodies atop a boom-bap foundation. Voted the winner of the 2010, 2011 and 2012 Sacramento Area Music awards (SAMMIEs) for “Outstanding Hiphop/Rap,” the Tribe elevates the artform by returning to its roots.

If you’d like more information about Tribe of Levi, or to request an interview, please contact Jordan Beasley email

Beats & Lumpia III hosts “The Rent Money Tour” with Bambu

“Beat” [beet] noun: A main accent or rhythmic unit in music or poetry

“Lumpia” [loom-pee-uh] noun: Filipino spring rolls 

Beats and Lumpia began in 2010 with an idea, vision and passion. It is a celebration of Filipinos in Hip Hop culture which takes place during National Filipino American History month. This is the only event of its kind in Sacramento, CA and we take pride in highlighting our talented brothers and sisters.

In the past we have showcased local talent which includes emcees/rappers, deejays, dancers, singers, producers and visual artists. This year we are excited to have Bay Area and Los Angeles talent to grace the stage, as well as Beats & Lumpia veterans.

For round 3, we are proud to host “The Rent Money Tour” with Bambu, Filipino American MC and activist from Los Angeles, CA.

The event is appropriately named “Beats & Lumpia” because not only do we showcase amazing talent, but we serve amazing food! Filipino Cuisine is for sale at the event and all attendees receive lumpia tickets upon admission.

With a strong emphasis on community and culture, this event is open to people of all ages, cultures and ethnicities. It is a time to celebrate and come together as a community!

It will be held at the Sol Collective located at 2574 21stStreet, Sacramento CA 95818. The event doors open promptly at 6:00PM and will event at midnight. This is an all-age event with the admission price of $8 presale and $10 at the door, with special family and group discounts.

For more information please visit our Facebook Event page:

The Rent Money Tour Dates:

L!FE presents Ladies Night Edition

L!FE takes place at the Momo lounge biweekly and was founded on the essence of Hip Hop. This week L!FE honors the ladies featuring a DJ set by DJ Nina D, live performance by Lady Remedy, Merchandise by Shine Clothing and Jewelry by Cheryl’s Dope.

This event is 21+ and FREE! Come out and support these talented women and have a ball with us Sacramento!


Hip Hop Awareness Festival 2012

Hip Hop Awareness Festival 2012

Auburn Hip Hop Congress is proud to present The 3rd Annual Hip Hop Awareness Festival, to be held at The Gold Country Fairgrounds in Auburn. On Saturday July 14, we celebrate the culture of Hip Hop by bringing together 10 hours of non-stop Music, Art & Dance. 12-10pm, All-Ages, Family Friendly.

We celebrate the culture of Hip Hop by paying homage to the 4 Elements
(DJ, Emcee, Breakdance & Graffiti) Each of these Elements will be showcased on stage throughout the day by way of:
• Performance
• Live Art & Graffiti Battle
• Bboy/Bgirl Showcase/ Demo Battle/ Open Cypher (Spinnin’ Breaks)
• DJ/Turntablist & Live Producer Showcase
• Slam Poetry & Spoken Word
• Vendors, Healthy Foods and More

And we are very proud to announce that Luckyiam from Living Legends will be our “Early-bird Headliner” set to hit the stage at 3pm. Get there early before 2pm and receive a discounted ticket price at the door!

We want everyone to get there early to witness the magic as it all unfolds!

Artists from all over California will be travelling to Auburn to be a part of this festival. Members of National Hip Hop Congress and other groups that Auburn HHC is closely affiliated with will all be in attendance, as well as many young aspiring artists who are involved in our young Artist Development Program.

Local Youth groups, Non-Profits and Business Owners will all have booths surrounding the stage.

With this Festival, we are also raising Awareness about a culture that many of us live by and a genre of music that we all love and relate to. An empowering, diverse, open-minded, colorful and creative culture…

This is a day where we introduce our whole community to what Hip Hop is to us!


for questions or information about vending, please leave a comment below -or- contact Rocky Zapata at (530) 368-3526

Peace & Blessings,
Rocky Zapata
Auburn Hip Hop Congress

**Side note: I LOVE LUMPIA will be in the building!! 😉


First Dirt Vintage Tour

Last Saturday I had the honor and pleasure of hosting the Vintage Tour stop in Sacramento. The show was live, all the elements represented and I eventually got over the my nervousness of hosting my very first show! The essence of Sacramento Hip Hop was definitely in the building… from the emcee battle to the dance performance by the Funky Fresh crew… to another epic Task1ne performance, the audience was engaged and feeling the good vibes.

The First Dirt Camp held it down like always and The Addict Merchants blew us away with that original organic Hip Hop sound.

THE ADDICT MERCHANTS ARE THE ROOTS OF SACRAMENTO HIP HOP. In more ways than one… think about it.

Best wishes and much love to Timothy Rhyme and all of First Dirt on the rest of your tour. The next stop is TOMORROW in the PDX… All my PDX fam check out these hardworking talented cats.


Check them out at

First Dirt Vintage Tour

“Cherry Wine” featuring Amy Winehouse

I’m so excited for Nas’ upcoming album “Life is Good” set to release next Tuesday July 17th 2012. Until then this song is definitely on rotation. The late Winehouse’s sultry voice on the hook creates a perfect soulful classic. Superb production by Salaam Remi gives Nas the perfect platform to do what he does best… grace us with his familiar incredible flow. Groove to it. Zone out to it.. Cherry Wine is my shit…

Road Trip Nation Submission

When do you plan on hitting the Road? 
June 1, 2012 – June 6, 2012
Where do you plan to go on your Roadtrip? 
I will fly from San Francisco, CA into Newark, NJ on 6/1/12, Take the train to Philadelphia, PA 6/2/12, Train to NYC 6/4/12, back to NJ 6/6/12.
What’s your biggest fear?
I am nervous about going on this road trip alone but excited nonetheless. I do have fear about exploring on my own but I am very independent, resourceful, friendly and smart… I am confident that this roadtrip will be an experience of a lifetime.
Tell us why you want to hit the Road with Roadtrip Nation in 10 words or less.
Life’s one long amazing roadtrip. Share it with the world.
Tell us something about yourself that surprises most people.
I truly believe that Hip Hop education is powerful and would like to make it a career choice.  Hip Hop often gets a negative connotation in mainstream society because of what media has portrayed. The culture and essence of Hip Hop is quite rich and has saved the lives of many individuals through the art, passion, knowledge and wisdom. I am a true “Hip Hop Head” that is heavily involved in my own community and wherever I go.  I’m knowledgeable about the culture and history but I’m forever learning.  I have built a strong network within all elements of the culture thus far and it doesn’t stop here. 
Name two people whom you admire and why you’d like to interview him or her. Also include one question that you’d ask each person.
I would love to interview Ahmir “?uestlove” Thomson and/or Tariq “Black Thought” Trotter or any of the members of The Roots band. I have been a fan for quite some time and my trip is based around the Roots Annual Picnic. I would love to ask them about their evolution as a band. I’d like to bring them back to their beginnings and discuss how they’ve changed in different aspects as far as their sound, work ethic, business decisions and more. I’d like to ask them how they feel about the present state and the future of Hip Hop.  It would be awesome to discuss some of our fallen soldiers in Hip Hop, and the impact they had on their lives. I’d like to include questions about Hip Hop education and their opinion on people who are using it as a tool for empowerment.  I would also like to interview fans and anyone that can share truth and knowledge, whether they hold “status” or not. I believe that we all have something valuable to share with the world.
What do you hope to apply to your life in the future from speaking with people that have defined their own Roads in life?
I hope to gain the wisdom and knowledge to continue my own path on my life’s roadtrip in order to inspire and uplift others, especially our youth. The most valuable lessons in life I have learned have come from experience and speaking to wise and knowledgeable individuals.  I hope to solidify my career path further and have a more solid plan for after graduation. I have a very strong feeling that many great things will come of this journey and I can’t wait.